Adrienne Gajownik


Swedish food packaging

While checking out the the Urban Deli in the Sodermalm district of Stockholm, we spotted some beautiful food packaging. We didn't know what it was—and don't intend to eat it—but we bought it anyways. Turns out it's salted oat bran. I found this story about the designer behind the colorful packaging redesign. Have you ever purchased food because of the packaging?